Experimental Design Studio of the Academy of Fine Arts of the Jagiellonian University

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Visitors to

Lost in the digital age

After crossing the border of a new territory we are forced to cope with a new situation, to interpret it on the basis of our own experience, to abandon the established models and create a new, often unexpected reality, which we are able to to understand.

Students of the Experimental Design Studio from the Academy of Fine Arts in Bratislava present their own attitudes towards the impact of the digital revolution. They analyze the digitalization influenced reality from the position of an unbiased observer, although they belong to the generation for whom it is a normal part of life.

The Experimental Design Studio led by Sylvia Jokelová and Marián Laššák is one of the youngest studios at the Academy of Fine Arts in Bratislava. It was founded in autumn 2019 and has completed its first academic year. With its concept, it advocates a discussion about the need for a paradigm shift and a rethinking of the seemingly unchanging positions of design in a world that is slowly shifting to an intangible digital space against the backdrop of the looming climate crisis. It creates a space for a critical approach to the field studied, as well as a perception of the wider social, cultural, political, social or ecological context. The conceptual framework of the assignments ranges from basic concepts such as material, technology, form and function, to addressing the relationship between object and user, object and environment, and the role of design in society. Peter Marjak

The presentation is part of the research and educational project KEGA - Studio Art Design in the Context of Cultural and Economic Structures No. 006VŠVU-4/2018 - Academy of Fine Arts in Bratislava

Visitor

Lost in the digital era

After crossing the boundaries of a new territory, we are forced to cope with a new situation, interpret it on the basis of our own experience, leave the usual models and create a new often unexpected reality that we are able to understand.
Students of the Studio of Experimental Design from the Academy of Fine Arts in Bratislava present their own attitudes to the effects of the digital revolution. They analyze reality influenced by digitization from the position of an unbiased observer, although they belong to the generation for which it is a common part of life.

The Studio of Experimental Design led by Sylvia Jokelová and Marián Laššák is one of the youngest studios at the Academy of Fine Arts in Bratislava. It was founded in the autumn of 2019 and has completed its first academic year. Its concept opens a discussion about the need to change the paradigm and revaluates the seemingly unchanging positions of design in the world that is slowly moving into the intangible digital space on the background of the imminent climate crisis. It creates a space for a critical attitude towards the field of study, as well as the perception of a broader social, cultural, political, social or ecological context. The ideological framework of assignments ranges from basic concepts such as material, technology, form, function, through the solution of the relationship between object and user, object and environment, until the role of design in society.